The importance of scent and how to bring smell into your everyday.
- Julie & Stacey

When utilised in a ritual that brings in multiple sensory inputs to anchor your mood you’re able to program your mind to experience specific emotions, create a new memory and store it in the subconscious as code.

Over time, our brain will associate certain scent inputs with certain energies and beliefs. Eg. When I smell lavender and cedarwood I feel safe and able to fully relax. 

Smell as creative inspiration

“Smell is a potent wizard that transports you across thousands of miles and all the years you have lived. The odours of fruits waft me to my southern home, to my childhood frolics in the peach orchard. Other odours, instantaneous and fleeting, cause my heart to dilate joyously or contract with remembered grief. Even as I think of smells, my nose is full of scents that start awakening sweet memories of summers gone and ripening fields far away.”

- Helen Keller